Google+ Is Officially Done…Here’s What Local Businesses Need To Do

Google Plus Is Dead for Local Businesses by 1localbusiness

Google+ Is Done

Back in October of 2018 Google announced it was sunsetting Google+ – their failed experiment of a social media platform – for consumers.

Despite how local businesses used Google+ or didn’t, the bottom line is that if you ever used it, whether personal or as your business, you’ll want to be aware of some things.

What Was Google Plus?

Google+ was Google’s failed attempt at a social media platform to rival Facebook.

It was originally the social component of what was then named Google+ Local and has since split from the Google+ package into the standalone Google My Business.

Confused again?

Good, then you’re getting Google. Don’t worry, the history lesson doesn’t matter. (more…)

Google My Business Update To Local Plus Pages

Your Carlsbad Google+ Local Page Is Now Managed Via Google My Business

 

Google+ Local, Google Places, Google Maps…why can’t Carlsbad business owners simply have one unified dashboard to manage their presence across all of Google?

According to Google…Now you can!
 

Carlsbad Digital Marketing Google My Business Dashboard

Image courtesy of Blu-ray.com


 
Google is now in the process of updating all Google+ (and Google+ Local) pages to what will now don the moniker of “Google My Business.” This updated interface will act as a unified dashboard from which to manage your business page(s) and listing(s).

Let’s hope this one sticks, is bug free, easier to manager for business owners, and helps clean up the spammy listings polluting the local search ecosystem.

Remember, you can have both a Google+ Business page AND a Google+ Local page… (more…)

How Carlsbad Small Businesses Can Capitalize on Social Search & Google+

 
Facebook and Google are two of the major players in social media and online search; full stop.

But Google has one monumental advantage over Facebook…or several hundred million, or quadrillion, or an s* load.

Due to a recent (and impending future) major Google update, intrinsically personal social info will now be mixed into the search engine results pages along with the historical norm of what Google determines to be most relevant results relative to our search keywords.

Makes sense right? (more…)

What Does Google’s New +1 Mean to Your Local Carlsbad Business?

 
Everything. Or nothing.

OK now go retweet this, then be sure to like, share, and recommend this article – and associated website, blog, newsletter, e-book, and business – on Facebook. And if you would be so kind as to Digg it, and help us StumbleUpon some additional readership by broadcasting the message to your virtual social Rolodex, we’d certainly be obliged to Sphinn some local good will your way.

Enter Google’s new +1 social sharing search functionality.

Google is the 500 pound gorilla, or elephant in the room, or whatever other images conjure up thoughts of BIG.

We know you know that they know you know they want you to know that we know this.

The question everyone is asking is how effective Google’s new +1 social sharing functionality will be for local Carlsbad small businesses?

OK, maybe it’s just us two staffers sitting around the office on Wednesday afternoon wonking away another meaningless blog post after a long Memorial Day weekend.

Timelines aside, the answers can range from unbelievably successful, to not a damn thing done changed.

The big reason (we surmise) will be participation.

Will we become more inclined to all go run out and pimp our Google Profiles in order to more accurately communicate our likes according to Google?

Be sure to check out the upcoming release of 1LocalBusiness’s opus, The World According to Google. Or you can watch their video below, but we’ll bet you dollars to VGs Donuts our production quality is far superior.

Not to answer a question with a question or anything…but how will you apply Google’s new +1 functionality toward your overall small business digital marketing plan?

That’s the more telling question that will save you heaps of time in reaching an answer to determine effectiveness.

If you’re not going to incorporate the +1 button into your Carlsbad digital marketing scheme then you can rest assured nothing will happen.

Inaction begets nothing. Or is nothingness the result of inaction…is this all this sarcasm too philosophically confusing?

+1s and digital marketing.

What’s it all for anyway, who cares…how does that really affect our local Carlsbad small businesses?

Watch the 1:30 Google +1 Video on YouTube

We’ll promise to be more analytical and informative with more +1 news in the future. Things are just starting to roll out of the Google garage in their efforts to socially compete with Facebook, for right now at least we’ll try to reserve judgment and just present the facts as they pertain to our local Carlsbad small businesses.

And we’ll keep it simple.

Or stupid.

Too bad they don’t have a -1 button huh?