Small Business Action Plan By Constant Contact
You might not think now is the time to acquire new customers, but by effectively communicating with your existing customers you are in effect laying the groundwork to acquire new ones when your business operations come back online – however that looks.
Furthermore, some local businesses are enjoying lower advertising costs across both Google & Facebook.
Not because they’re greedy or even opportunistic – because they are serving their communities. (more…)
Google Is Giving $340 Million In Ad Credits To Small Businesses Affected By COVID-19
BOOM, COVID-19 hit causing most local businesses in most states across the country to close entirely, many indefinitely at the time of writing this post.
Some businesses we work with are open for emergencies only – like dentists, or pivoted to doing takeout – like restaurants, but in effect, local business is shut down.
People are staying at home, business owners are staying at home, we’re all staying at home. At least most of us, we hope.
So what’s the good news? (more…)
Digital Marketing Acronyms for Local Businesses
Do you know what ROI means?
Ok, how about PPC…and LTV??
Digital marketing speak is sometimes difficult to decipher, and with new acronyms popping up all the time it can get downright frustrating just trying to understand what the heck you’re reading.
As marketing professionals, it’s downright embarrassing when we happen upon an acronym of which we are not familiar.
Of course, most local business owners are probably thinking, “BFD” or “ who cares, acronyms won’t make or break my marketing.”
Allow me to illustrate the importance of acronyms with one simple real-life conversation between myself and one of our clients, he’s a dentist: (more…)
Do Local Businesses Need Yelp?
Of course not, Yelp needs local businesses.
DISCLAIMER: I am not a fan of Yelp, Yelp Ads, Yelp reviews, Yelpers, or anything even loosely associated with Yelp. This is 100% my opinion based on past experience with clients’ experience on the platform.
Having said all that, I believe a Yelp Business listing is an essential local citation to claim, verify & optimize for any local business – and it’s 100% free to do that.
What’s not free are Yelp Ads, and in my opinion, they are a complete waste of money for damn near any business.
But, you’re not here to read some Yelp rant, those abound out there on the interweb. What we’ll tackle with this post is why & how to claim, verify & optimize your Yelp Business page.
How to Claim Your Yelp Business Page
Yelp Business pages are nothing new, but many local businesses still have unclaimed listings out there that could be hurting their overall online visibility. (more…)
Facebook Reviews Are Now Recommendations
Back in August of 2018 Facebook announced several changes rolling out to business pages, with the reviews to recommendations change being one of the most discussed.
Facebook Business Pages have always been able to feature ratings and reviews from your customers, and people could always leave you a review.
So what’s changed?
Those reviews are now recommendations.
Reviews don’t exist in a 1-5 number rating anymore, now it’s more of a richer, personal experience.
Although the numerical star rating system is still displayed on your Facebook Page, that’s only for reviews & ratings you accrued before the change to Recommendations. (more…)