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Click To Call Appointments With Google Adwords

Mobile click to call Google Adwords campaigns can deliver your Carlsbad business new appointments in a jiffy.

Does your business work on appointments?
Is the phone the number one point of contact potential new customers have with your business?
How much is a potential new customer worth to your business?

If you figure how much it costs you for the typical traditional new customer acquisition method of say, direct mail, you may be overpaying…by the boatload.

Considering costs of mailing list acquisition, creative design, paper stock, size, copywriting, imagery, AND postage, that potential new customer could be worth a heck of a lot more to the average business..because you paid so much to acquire it!

And how do you even know that glossy piece of flat stock even made it to the intended mailbox?

Enter Click to Call Appointments For Carlsbad Businesses Using Google Adwords

 

 
Really we’re talking all of paid search here not just Google, but for the sake of this blog post we’ll concentrate on using click to call mobile campaigns via Google Adwords.

But really any business looking to up their bottom line numbers immediately also have Bing & Yahoo (their ad network is one in the same) to consider in their digital marketing plan, and yes even Facebook for the social PPC (pay-per-click) end of things.

With the hopes of keeping this simple, let’s first identify the necessary ingredients to planning, launching, & profiting from a mobile click to call Adwords campaign for the average Carlsbad business. (more…)

3 Ways Location Based Services Like Foursquare & Facebook Help Recruit New Local Customers

 
For some San Diego small businesses out there, location-based digital marketing opportunities like Foursquare represent an easy cost-effective addition to the overall marketing plan.

Some local business owners are already deploying their geo-location identity across multiple location-based environments.

Is Facebook still considered a location-based service to the local brick and mortar business owner? 3 Ways Location Based Services Like Foursquare & Facebook Help Recruit New Local Customers (more…)

What is a QR Code and How can it Help My Carlsbad Small Business?

 
We’ve seen these digitally rendered splotches before, and we will most likely continue to see these mobile-friendly bar codes as our phones become the number one way to access this metastasizing thing we call the Internet.

What is a QR code?

QR stands for quick response; the code part enables you to implant your local San Diego small business digital footprint up the mobile-enhanced digital information superhighway of the local constituency.

A QR code stores information about your business that you’d like to communicate; people can then scan your specific QR code and see the info you’d like presented.

This allows you to not only connect your customers with your local business; properly implemented QR codes can also allow your increasingly mobile customers to digitally connect with each other.

And connect that all back to your digital footprint…and front door. Mobile marketing will only continue to get further integrated into our daily lives, will you be an early adopter or band-wagoner?

By simply downloading a (FREE) reader application onto our mobile phones, we can then scan any QR code and see the quick results.

So, as a consumer we need a reader to view the info stored in the favorite local business’s QR code.

As a favorite local business owner, we need to generate a code so that we can communicate whatever message we’re looking to send.

To generate a QR code for our own Carlsbad small businesses, we can search for any QR code reader online, hook up with one free by confirming your Bing Business Portal listing, or check out this site that supposedly ranks some of the best QR readers.

You can also click here to read more about implementing QR codes into your San Diego business digital marketing plan. Or check out this blog post for more ideas and background on QR codes.

What can I do with it?

QR codes can communicate your website URL, Carlsbad business social media identities, geo-location coordinates, even discounts and promotions. Basically the code can communicate whatever message you wish to send to your customers and/or potential customers.

Just like you’d use direct mail or a radio spot to broadcast the next big deal or killer sale, a QR code enables you to do the same thing.

The goal is connecting and communicating with your existing customers and recruiting new local brand ambassadors.

How you use it will probably depend a lot on what you sell, and how you deliver your products or services.

If you own a fishing charter, you can update the daily catch.

If you own a dry cleaner, you can offer a discount for local restaurant workers.

If you own a local watering hole you can connect patrons will local cab companies.

Whatever message you wish to send will probably evolve, change, or expire. That’s ok, and all part of the process.

By getting your hands dirty by first doing the research then generating the code, your mind will already be spinning with ideas to incorporate into your new local Carlsbad mobile QR code digital marketing campaign!