by Chris Barnard | Dec 21, 2011 | Digital Marketing
Technology is merging with user habits, allowing us to instantly connect with local businesses and even see what others have to say about their specific purchasing experience, patronizing every place from the local pub to the neighborhood apothecary.
In our ongoing efforts to promote effective social, local, and mobile San Diego small business digital marketing, we’re going highlight a couple specific examples of mainstream television advertising that can have a significant impact on local business, no matter the industry, product, or service. (more…)
by Chris Barnard | Nov 17, 2011 | Mobile Phone Marketing
For some San Diego small businesses out there, location-based digital marketing opportunities like Foursquare represent an easy cost-effective addition to the overall marketing plan.
Some local business owners are already deploying their geo-location identity across multiple location-based environments.
Is Facebook still considered a location-based service to the local brick and mortar business owner? 
(more…)
by Chris Barnard | Oct 24, 2011 | Facebook
When it comes to Facebook, lots of local small businesses around Carlsbad are still in a holding pattern, circling the social media biosphere and searching for a place to land.
Given the multitude of available runways in the San Diego region, you’d think the options abound.
But, the challenge remains.
From the left-seat, there’s always something else in operating a local small business that takes immediate precedent over social media, local search optimization, and digital marketing for that matter. 
But things are changing; local Carlsbad small business owners are starting to realize the tangible benefits received by consistent and engaging social media communications.
But how do you know if your Facebook page is ‘working’ or not? (more…)
by Chris Barnard | Oct 13, 2011 | Small Business Blogs
Carlsbad small businesses are feeling the economic crunch; we can probably continue this post with minimal blow-back from that claim.
But inside of all this doom and gloom, the smart San Diego small businesses are adjusting to change.
The smart small businesses in town are adapting to this transition, this shift in digital marketing communications.
They are actively overcoming the challenges a stymied economy and sky-rocketing unemployment rate represent to local Carlsbad small businesses.
And that’s only two challenges. (more…)
by Chris Barnard | Oct 6, 2011 | Small Business Blogs
blog·o·sphere: noun – Personal websites and blogs collectively. Google Search
Or, the blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as a connected community (or as a collection of connected communities) or as a social network in which everyday authors can publish their opinions. en.wikipedia.org/wiki/Blogosphere (more…)
