by Chris Barnard | Nov 7, 2013 | Reviews and Citations
Does Your Business Really Need Reviews?
In today’s digital world business owners must incorporate some type of online review strategy in order to effectively communicate and amplify the all-important digital word of mouth communication that drives their new customer acquisition efforts.
Doesn’t matter if you’re a mobile dog walking business, local Mom & Pop retailer, or a multi-national franchise, your business NEEDS a constant stream of authentic customer reviews, particularly on Google.
Why?
Because reviews are a local ranking signal Google uses in determining your prominence & authenticity.
Eliciting, capturing and broadcasting online reviews for the average business is not rocket science…and it’s not expensive. (more…)
by Chris Barnard | Apr 9, 2012 | Social Media
Pinterest is one of the fastest growing social networks and a potential game-changer when it comes to local small business digital marketing.
On Pinterest, people post and share pictures of things they like, or find funny, or interesting, or poignant, or helpful, or creative, or ridiculous, or romantic, or empowering,…or just about any other human emotion we can express with the help of images.
Who cares? (more…)
by Chris Barnard | Mar 26, 2012 | Facebook, Social Media
This one is good news for the socially derelict local Carlsbad businesses out there; those civically active but socially absent Main St. small businesses yet to realize new customer acquisition and retention opportunities the ever-expanding array of social media marketing tools makes available to them.
Those lucky local businesses won’t be impacted at all by the new Facebook Timeline! (more…)
by Chris Barnard | Mar 6, 2012 | Google+
Facebook and Google are two of the major players in social media and online search; full stop.
But Google has one monumental advantage over Facebook…or several hundred million, or quadrillion, or an s* load.
Due to a recent (and impending future) major Google update, intrinsically personal social info will now be mixed into the search engine results pages along with the historical norm of what Google determines to be most relevant results relative to our search keywords.
Makes sense right? (more…)
by Chris Barnard | Jan 16, 2012 | Facebook, Social Media
From the looks of the local social digital marketing landscape here in Carlsbad, we’re already past the point of San Diego small businesses using Facebook as an inbound marketing component to their overall digital practice marketing plan.
We’ve gone from Facebook to Foursquare at light speed, and we’re still trying to figure out whether or not Google+ will be advantageous. (more…)
