Facebook’s News Feed Has Changed…Again
What do the recent News Feed updates mean for local businesses on Facebook?
Same shit, different day.
Really, and not really, depending on the quality & relevance of your Facebook content at present.
This isn’t the first time Facebook has announced changes to its News Feed, and it probably won’t be the last.
But there’s no need for local business owners on Facebook to panic. Adapt yes, panic no.
In the past few months since the announcement by Facebook of its News Feed updates, we’ve noticed little change in member business page engagement metrics – likes, reactions, comments, & shares.
More on that later.
Let’s first explore what changes to the Facebook News Feed business owners can expect to notice, why Facebook is doing it, and what you can do about it in order to continue using Facebook to achieve customer referral, review, retention & reactivation goals. (more…)
How Can Your Business Dominate Google Maps?
Google Maps leads new customers to your local business every single day – whether you know it or not.
But in order for local businesses to dominate Google Maps, there are certain things you must do to make sure Google can find your business when people around you go a searchin’.
Listing your business on Google Maps is the start, but it doesn’t end there.
In order to dominate Google Maps, you need to claim more than your Google My Business listing.
Local SEO starts with an owned, verified & optimized Google My Business listing, it’s a great – free – way to get your business in front of new customers.
Most searches these days take place on a mobile device, this is one primary reason why Google is going to a mobile-first index by July 2018.
Google found that 4 out of 5 people surveyed used search engines to conduct local searches. used smartphones and 84% used a computer or tablet.
Mobile-first means Google will be ranking the mobile version of your website, before the desktop version.
Takeaway: you shoulda been mobile-friendly as of April 21st, 2015. (more…)
Google Adds Business Descriptions In Google My Business & Local Knowledge Panel
Are you a local Carlsbad business owner concerned with what your Google My Business listing says about you?
Not the descriptors, reviews, office hours, categories, or other such important attributes of your Google My Business listing, no.
We’re talking about the ‘Descriptions‘ field that disappeared back in 2016, but has been reappearing in some Google My Business listings in the past week or so.
It wasn’t that long ago when Google removed the capability to describe your business in Google My Business, that was back in 2016.
And don’t think that this Description field can possibly disappear from your Google My Business listing in the future. Google is notorious for launching, then removing many things….which positively & negatively affect your local business digital footprint.
Business owners will likely soon have – if you don’t see it already – the option to write and edit descriptions that show up in your Google My Business listing, and in Google’s local knowledge panel. (more…)
Writing Reviews Is a Pain, Ask Customers to Tell You How They Really Feel
For a lot of Carlsbad business owners, generating customer reviews at a consistent clip can be somewhat of a challenge.
But it doesn’t have to be, and it certainly doesn’t have to be an expensive proposition – whether you’re a doctor or dentist using reviews & retention software or a local eatery offering a more grass-roots approach.
Google tends to get most of the reviews attention, but best practice is to offer your customers options.
Maybe some prefer Facebook, or Yelp (eeeek!), or even Angieslist.
Instead of asking your customers to write a review on Google, ask them to talk into the microphone and give you a voice review. (more…)
Will Google Actually Penalize Your Not So Mobile-Friendly Website?
They could, but it’s not ALL doom & gloom for the Carlsbad business websites that don’t play so nice with mobile devices.
According to Google,
If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search.
The good news is this update: (more…)