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The Only Thing A Local Business Needs From Yelp

by | Apr 10, 2019 | Reviews and Citations

Do Local Businesses Need Yelp

Do Local Businesses Need Yelp?

 
Of course not, Yelp needs local businesses.

DISCLAIMER: I am not a fan of Yelp, Yelp Ads, Yelp reviews, Yelpers, or anything even loosely associated with Yelp. This is 100% my opinion based on past experience with clients’ experience on the platform.

Having said all that, I believe a Yelp Business listing is an essential local citation to claim, verify & optimize for any local business – and it’s 100% free to do that.

What’s not free are Yelp Ads, and in my opinion, they are a complete waste of money for damn near any business.

But, you’re not here to read some Yelp rant, those abound out there on the interweb. What we’ll tackle with this post is why & how to claim, verify & optimize your Yelp Business page.
 

How to Claim Your Yelp Business Page

 
Yelp Business pages are nothing new, but many local businesses still have unclaimed listings out there that could be hurting their overall online visibility. (more…)

10 Dos & Don’ts for Acquiring More Online Reviews

by | Nov 7, 2013 | Reviews and Citations


 

Does Your Business Really Need Reviews?

 
In today’s digital world business owners must incorporate some type of online review strategy in order to effectively communicate and amplify the all-important digital word of mouth communication that drives their new customer acquisition efforts.

Doesn’t matter if you’re a mobile dog walking business, local Mom & Pop retailer, or a multi-national franchise, your business NEEDS a constant stream of authentic customer reviews, particularly on Google.

Why?

Because reviews are a local ranking signal Google uses in determining your prominence & authenticity.

Eliciting, capturing and broadcasting online reviews for the average business is not rocket science…and it’s not expensive. (more…)