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What Your Carlsbad Business Has In Common With Dennis Rodman & North Korea

Human beings are social animals, and generally speaking we’re also a fairly needy bunch; we’re constantly on the lookout for attention from and approval of others. Now whether that statement applies to us individually only sometimes or all the time, it’s usually the emotional elixir of getting attention and receiving approval from others that drives the behavior.

It’s not the approval and attention we’re after; it’s the way the attentive approval makes us feel that reinforces our triggers to go seek more of it.

We all have emotions that sometimes drive our actions a little more so than they should.

That’s all well and good, but what in the H E double hockey sticks does this psychobabble BS have to do with North Korea, Dennis Rodman, or digital marketing for local your Carlsbad business new customer acquisition?

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10 Dos & Don’ts for Acquiring More Online Reviews


 

Does Your Business Really Need Reviews?

 
In today’s digital world business owners must incorporate some type of online review strategy in order to effectively communicate and amplify the all-important digital word of mouth communication that drives their new customer acquisition efforts.

Doesn’t matter if you’re a mobile dog walking business, local Mom & Pop retailer, or a multi-national franchise, your business NEEDS a constant stream of authentic customer reviews, particularly on Google.

Why?

Because reviews are a local ranking signal Google uses in determining your prominence & authenticity.

Eliciting, capturing and broadcasting online reviews for the average business is not rocket science…and it’s not expensive. (more…)