by Chris Barnard | May 11, 2014 | Twitter
Aside from the new advertising methods recently rolled out to the masses, Twitter can genuinely produce new customers for Carlsbad businesses consistently communicating beneficial info via the world’s most popular microblogging platform.
There’s Lead Generation Cards, Promoted Accounts, Promoted Tweets, & Website Cards. All advertising products Twitter offers to businesses interested in sniffing out some new customer acquisition via social media.
Think about it, your customers and local prospective customers probably spend more time on Twitter (and Facebook) than they do reading the newspaper, browsing your website, reading your direct mail piece, or thumbing through the Pennysaver.
New Customers From Twitter?
Yeah, that’s right – Twitter.
We’ll get into Twitter advertising choices for Carlsbad businesses looking to up their social PPC street cred in another post, for now we’ll just take a quick look at the fundamentals of using Twitter.
One of the biggest issues most businesses face is how to build their followers. (more…)
by Chris Barnard | Apr 23, 2014 | Reviews and Citations
If your business uses a tablet or computer setup onsite for customers to post online reviews, you are playing with fire.
All business owners have been fervently pursuing the seemingly ubiquitous online review since this whole social media, local search, and mobile connectivity train took off several years ago. It seems like everywhere we search online, reviews are front and center, whether we’re searching for a pair of new running shoes or a Proctologist.
No On-site Review Generation
To be certain, online reviews are a major selling point to prospective consumers…regardless of the product or service we are researching.
But does it make sense for your local Carlsbad business to have an on-site review kiosk, tablet, or in-office station setup to capture the oh so precious online review?
NOT EVEN CLOSE, BUD!
Here are 2 reasons why… (more…)
by Chris Barnard | Apr 17, 2014 | Facebook
We have heard it all before; get your Carlsbad business on Facebook or risk losing customers because you’re not presenting an up to date socially communicative digital business identity.
We’ve said it, you’ve probably heard it from customers, from the never-ending stream of sales calls, from colleagues, and probably even friends or family members. It’s true…BUT…
Without a plan and system in place to maximize online visibility (you know Twitter, Foursquare, & Pinterest also offer advertising opportunities), social media can become more of a time glut than an advertising strategy to acquire new customers and provide quantifiable return on engagement.
Got Facebook Results?
First we need to define what results we’re hoping to achieve. We can do this by simply identifying a goal, then using Facebook as a tool in your digital belt to meet – and hopefully exceed – the goal, or goals.
Let’s look at some of the goals the average local business using Facebook might hope to accomplish:
- More new customers
- Increased retention/recall percentages
- More reviews
- More page ‘Likes’
- Keeping up with the Joneses
- Event promotion
Now let’s examine how we’ll go about doing all of that – there are certainly more goals that could be discussed, but these are likely the most popular to any small business using Facebook…or any social media marketing effort. (more…)
by Chris Barnard | Apr 7, 2014 | Local Search
UPDATED: JUNE 7, 2021
3 Ways Local SEO Gets You New Customers
By verifying & optimizing your businesses’ local search engine profiles or Places pages.
By expanding their digital footprint & boosting ranking signals of those search engine environments through claiming their business profiles in the most popular local search portals, internet yellow pages sites, and specialty portals.
By using some type of review generation system – however generous, overt, well-timed, annoying, distasteful, or laser-targeted, you choose to make it.
Now for the background and supporting info on HOW to get there… (more…)
by Chris Barnard | Dec 17, 2013 | Digital Marketing
Human beings are social animals, and generally speaking we’re also a fairly needy bunch; we’re constantly on the lookout for attention from and approval of others. Now whether that statement applies to us individually only sometimes or all the time, it’s usually the emotional elixir of getting attention and receiving approval from others that drives the behavior.
It’s not the approval and attention we’re after; it’s the way the attentive approval makes us feel that reinforces our triggers to go seek more of it.
We all have emotions that sometimes drive our actions a little more so than they should.
That’s all well and good, but what in the H E double hockey sticks does this psychobabble BS have to do with North Korea, Dennis Rodman, or digital marketing for local your Carlsbad business new customer acquisition?
(more…)
