by Chris Barnard | May 26, 2015 | Reviews and Citations
Writing Reviews Is a Pain, Ask Customers to Tell You How They Really Feel
For a lot of Carlsbad business owners, generating customer reviews at a consistent clip can be somewhat of a challenge.
But it doesn’t have to be, and it certainly doesn’t have to be an expensive proposition – whether you’re a doctor or dentist using reviews & retention software or a local eatery offering a more grass-roots approach.
Google tends to get most of the reviews attention, but best practice is to offer your customers options.
Maybe some prefer Facebook, or Yelp (eeeek!), or even Angieslist.
Instead of asking your customers to write a review on Google, ask them to talk into the microphone and give you a voice review. (more…)
by Chris Barnard | Aug 12, 2014 | Google My Business
How Customers Can Leave Your Carlsbad Business A Google Review…From A Mobile Phone
Why does Google make it so difficult for incredibly happy customers to leave a review of their favorite local businesses on a mobile device?
Who knows, we could start asking all sorts of questions about why reviews went from gold stars to Zagat reviews, and back to gold stars again.
Or we could ponder the often times deemed duplicitous – some might say draconian – advertising policies of the world’s most popular search engine.
But…that would be a waste of time…
Speaking of which, there’s no telling why Google makes it so difficult for ecstatic customers to show their favorite Carlsbad businesses some social love, so let’s not concern ourselves with the why, let’s just focus on the how.
WARNING: Google’s method of capturing the mobile review from users on the go may very well change for the better, let’s hope so. Soon!
But until then, here is how customers can review your Carlsbad business from their mobile phones. (more…)
by Chris Barnard | Apr 23, 2014 | Reviews and Citations
If your business uses a tablet or computer setup onsite for customers to post online reviews, you are playing with fire.
All business owners have been fervently pursuing the seemingly ubiquitous online review since this whole social media, local search, and mobile connectivity train took off several years ago. It seems like everywhere we search online, reviews are front and center, whether we’re searching for a pair of new running shoes or a Proctologist.
No On-site Review Generation
To be certain, online reviews are a major selling point to prospective consumers…regardless of the product or service we are researching.
But does it make sense for your local Carlsbad business to have an on-site review kiosk, tablet, or in-office station setup to capture the oh so precious online review?
NOT EVEN CLOSE, BUD!
Here are 2 reasons why… (more…)
