Carlsbad Digital Marketing Social Media & Local Search Optimization ROI

What is Pinterest & Why Would a Local Carlsbad Business Sign-up?

April 9th, 2012 No Comments

Pinterest is one of the fastest growing social networks and a potential game-changer when it comes to local small business digital marketing.

On Pinterest, people post and share pictures of things they like, or find funny, or interesting, or poignant, or helpful, or creative, or ridiculous, or romantic, or empowering,…or just about any other human emotion we can express with the help of images.

Who cares?

How is Facebook Communicating Your Business Timeline?

March 26th, 2012 No Comments

This one is good news for the socially derelict local Carlsbad businesses out there; those civically active but socially absent Main St. small businesses yet to realize new customer acquisition and retention opportunities the ever-expanding array of social media marketing tools makes available to them.

Those lucky local businesses won’t be impacted at all by the new Facebook Timeline!

How Carlsbad Small Businesses Can Capitalize on Social Search & Google+

March 6th, 2012 No Comments

Facebook and Google are two of the major players in social media and online search; full stop.

But Google has one monumental advantage over Facebook…or several hundred million, or quadrillion, or an s* load.

Due to a recent (and impending future) major Google update, intrinsically personal social info will now be mixed into the search engine results pages along with the historical norm of what Google determines to be most relevant results relative to our search keywords.

Makes sense right?

Engaging Local Carlsbad Customers on Facebook: Beyond the Like

January 16th, 2012 No Comments

From the looks of the local social digital marketing landscape here in Carlsbad, we’re already past the point of San Diego small businesses using Facebook as an inbound marketing component to their overall digital practice marketing plan.

We’ve gone from Facebook to Foursquare at light speed, and we’re still trying to figure out whether or not Google+ will be advantageous.

Cue the Local Carlsbad Customers

December 21st, 2011 1 Comment

Technology is merging with user habits, allowing us to instantly connect with local businesses and even see what others have to say about their specific purchasing experience, patronizing every place from the local pub to the neighborhood apothecary.

In our ongoing efforts to promote effective social, local, and mobile San Diego small business digital marketing, we’re going highlight a couple specific examples of mainstream television advertising that can have a significant impact on local business, no matter the industry, product, or service.

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