The Only Thing A Local Business Needs From Yelp

by Chris Barnard | Apr 10, 2019 | Reviews and Citations

Do Local Businesses Need Yelp?

Of course not, Yelp needs local businesses.

DISCLAIMER: I am not a fan of Yelp, Yelp Ads, Yelp reviews, Yelpers, or anything even loosely associated with Yelp. This is 100% my opinion based on past experience with clients’ experience on the platform.

Having said all that, I believe a Yelp Business listing is an essential local citation to claim, verify & optimize for any local business – and it’s 100% free to do that.

What’s not free are Yelp Ads, and in my opinion, they are a complete waste of money for damn near any business.

But, you’re not here to read some Yelp rant, those abound out there on the interweb. What we’ll tackle with this post is why & how to claim, verify & optimize your Yelp Business page.

How to Claim Your Yelp Business Page

Yelp Business pages are nothing new, but many local businesses still have unclaimed listings out there that could be hurting their overall online visibility. (more…)

Do You Capture Reviews At Your Business?

by Chris Barnard | Apr 23, 2014 | Reviews and Citations

If your business uses a tablet or computer setup onsite for customers to post online reviews, you are playing with fire.

All business owners have been fervently pursuing the seemingly ubiquitous online review since this whole social media, local search, and mobile connectivity train took off several years ago. It seems like everywhere we search online, reviews are front and center, whether we’re searching for a pair of new running shoes or a Proctologist.

No On-site Review Generation

To be certain, online reviews are a major selling point to prospective consumers…regardless of the product or service we are researching.

But does it make sense for your local Carlsbad business to have an on-site review kiosk, tablet, or in-office station setup to capture the oh so precious online review?