by Chris Barnard | Jan 8, 2019 | Digital Marketing
Social Media for Local Businesses: What Are The Costs?
The costs of social media marketing for any local business are directly tied to the ROI you receive from social media marketing.
The ROI of social media for your local business can be substantial, but so can the effort and costs of properly managing your social media presence.
Whether you have a big budget or a small one, there are several options available to business owners poised to hashtag your way to social media success.
But before we examine the costs of social media marketing, let’s again review what your goals should be, or moreover which goals will deliver you the best return on investment. (more…)
by Chris Barnard | Apr 17, 2014 | Facebook
We have heard it all before; get your Carlsbad business on Facebook or risk losing customers because you’re not presenting an up to date socially communicative digital business identity.
We’ve said it, you’ve probably heard it from customers, from the never-ending stream of sales calls, from colleagues, and probably even friends or family members. It’s true…BUT…
Without a plan and system in place to maximize online visibility (you know Twitter, Foursquare, & Pinterest also offer advertising opportunities), social media can become more of a time glut than an advertising strategy to acquire new customers and provide quantifiable return on engagement.
Got Facebook Results?
First we need to define what results we’re hoping to achieve. We can do this by simply identifying a goal, then using Facebook as a tool in your digital belt to meet – and hopefully exceed – the goal, or goals.
Let’s look at some of the goals the average local business using Facebook might hope to accomplish:
- More new customers
- Increased retention/recall percentages
- More reviews
- More page ‘Likes’
- Keeping up with the Joneses
- Event promotion
Now let’s examine how we’ll go about doing all of that – there are certainly more goals that could be discussed, but these are likely the most popular to any small business using Facebook…or any social media marketing effort. (more…)
