Google My Business Posts Local Businesses: The Ultimate Guide
UPDATED 1/24/2021.
What Are Google Posts?
Google Posts are a new way to market to customers & prospective customers (people searching for your products and.or services on Google) through your Google My Business listing.
Google Posts are offers, content, events, or highlights about your business published – via Google My Business (not Google+…more on that later) – which post directly to Google Search & Google Maps.
According to Google, posting through Google My Business lets you publish your events, products, and services directly to Google Search and Maps.
By creating posts, you can place timely, action-oriented content in front of customers & prospective customers when they find your business listing on Google or Google Maps.
Where Will People See Your Google Posts?
When you publish a Post to your Google My Business listing, your post will be seen on:
- Your Google My Business listing.
- Google search engine results – in your Knowledge Panel.
- On your Google Maps listing.
Here’s an example of what Posts inside the Knowledge Panel looks like on search: (more…)
