How To Optimize Your Facebook Business Page
Facebook Marketing for Local Businesses
Facebook is one of – if not the – most popular social media platforms used by businesses of all sizes, local, regional, national, & interplanetary.
NASA, Elon Musk, Virgin Galactic, SpaceX, & the USAF all have Facebook pages.
And so does the local car wash, your favorite burger joint, and most local businesses.
Your Facebook Business Page helps you promote and share exactly what it is about your business that has your customers happy to visit, return, review, & refer.
Despite recent updates to the News Feed, Facebook remains an essential marketing avenue & citation for every local business.
According to the Pew Research Center,
Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users (74%) access Facebook on a daily basis.
Facebook isn’t going anywhere, and your business needs to make it an integral part of your digital marketing stack.
So let’s start at the beginning, call it OCD or whatever, but I think that there’s no reason to waste time & money posting great content, promoting an event, or advertising if your Facebook page isn’t optimized in the first place.
Use this resource to make sure you’ve categorized your Facebook Business Page correctly, and taken care to optimize every factor possible so you can maximize your return on investment. (more…)
