by Chris Barnard | Jan 8, 2019 | Digital Marketing
Social Media for Local Businesses: What Are The Costs?
The costs of social media marketing for any local business are directly tied to the ROI you receive from social media marketing.
The ROI of social media for your local business can be substantial, but so can the effort and costs of properly managing your social media presence.
Whether you have a big budget or a small one, there are several options available to business owners poised to hashtag your way to social media success.
But before we examine the costs of social media marketing, let’s again review what your goals should be, or moreover which goals will deliver you the best return on investment. (more…)
by Chris Barnard | Dec 17, 2013 | Digital Marketing
Human beings are social animals, and generally speaking we’re also a fairly needy bunch; we’re constantly on the lookout for attention from and approval of others. Now whether that statement applies to us individually only sometimes or all the time, it’s usually the emotional elixir of getting attention and receiving approval from others that drives the behavior.
It’s not the approval and attention we’re after; it’s the way the attentive approval makes us feel that reinforces our triggers to go seek more of it.
We all have emotions that sometimes drive our actions a little more so than they should.
That’s all well and good, but what in the H E double hockey sticks does this psychobabble BS have to do with North Korea, Dennis Rodman, or digital marketing for local your Carlsbad business new customer acquisition?
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by Chris Barnard | Apr 9, 2012 | Social Media
Pinterest is one of the fastest growing social networks and a potential game-changer when it comes to local small business digital marketing.
On Pinterest, people post and share pictures of things they like, or find funny, or interesting, or poignant, or helpful, or creative, or ridiculous, or romantic, or empowering,…or just about any other human emotion we can express with the help of images.
Who cares? (more…)
by Chris Barnard | Mar 6, 2012 | Google+
Facebook and Google are two of the major players in social media and online search; full stop.
But Google has one monumental advantage over Facebook…or several hundred million, or quadrillion, or an s* load.
Due to a recent (and impending future) major Google update, intrinsically personal social info will now be mixed into the search engine results pages along with the historical norm of what Google determines to be most relevant results relative to our search keywords.
Makes sense right? (more…)
by Chris Barnard | Jan 16, 2012 | Facebook, Social Media
From the looks of the local social digital marketing landscape here in Carlsbad, we’re already past the point of San Diego small businesses using Facebook as an inbound marketing component to their overall digital practice marketing plan.
We’ve gone from Facebook to Foursquare at light speed, and we’re still trying to figure out whether or not Google+ will be advantageous. (more…)
