by Chris Barnard | Oct 24, 2011 | Facebook
When it comes to Facebook, lots of local small businesses around Carlsbad are still in a holding pattern, circling the social media biosphere and searching for a place to land.
Given the multitude of available runways in the San Diego region, you’d think the options abound.
But, the challenge remains.
From the left-seat, there’s always something else in operating a local small business that takes immediate precedent over social media, local search optimization, and digital marketing for that matter. 
But things are changing; local Carlsbad small business owners are starting to realize the tangible benefits received by consistent and engaging social media communications.
But how do you know if your Facebook page is ‘working’ or not? (more…)
by Chris Barnard | Oct 13, 2011 | Small Business Blogs
Carlsbad small businesses are feeling the economic crunch; we can probably continue this post with minimal blow-back from that claim.
But inside of all this doom and gloom, the smart San Diego small businesses are adjusting to change.
The smart small businesses in town are adapting to this transition, this shift in digital marketing communications.
They are actively overcoming the challenges a stymied economy and sky-rocketing unemployment rate represent to local Carlsbad small businesses.
And that’s only two challenges. (more…)
by Chris Barnard | Sep 22, 2011 | Digital Marketing
Small businesses across the world all share one common need to sustain growth; new customers.
Communicating with these potential and existing customers within their local community seems to still be in the dark ages.
At least the analog ages.
Or, more often than not most small businesses rely on existing customer word of mouth to generate new customer referrals.
Never mind wasting unbelievable amounts of money on local newspaper, Pennysaver ads, or 15 different yellow pages books that find their way immediately to the recycle bin. (more…)
