by Chris Barnard | Mar 26, 2019 | Facebook
Facebook Reviews Are Now Recommendations
Back in August of 2018 Facebook announced several changes rolling out to business pages, with the reviews to recommendations change being one of the most discussed.
Facebook Business Pages have always been able to feature ratings and reviews from your customers, and people could always leave you a review.
So what’s changed?
Those reviews are now recommendations.
Reviews don’t exist in a 1-5 number rating anymore, now it’s more of a richer, personal experience.
Although the numerical star rating system is still displayed on your Facebook Page, that’s only for reviews & ratings you accrued before the change to Recommendations. (more…)
by Chris Barnard | Sep 4, 2018 | Facebook
Facebook Marketing for Local Businesses
Facebook is one of – if not the – most popular social media platforms used by businesses of all sizes, local, regional, national, & interplanetary.
NASA, Elon Musk, Virgin Galactic, SpaceX, & the USAF all have Facebook pages.
And so does the local car wash, your favorite burger joint, and most local businesses.
Your Facebook Business Page helps you promote and share exactly what it is about your business that has your customers happy to visit, return, review, & refer.
Despite recent updates to the News Feed, Facebook remains an essential marketing avenue & citation for every local business.
According to the Pew Research Center,
Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users (74%) access Facebook on a daily basis.
Facebook isn’t going anywhere, and your business needs to make it an integral part of your digital marketing stack.
So let’s start at the beginning, call it OCD or whatever, but I think that there’s no reason to waste time & money posting great content, promoting an event, or advertising if your Facebook page isn’t optimized in the first place.
Use this resource to make sure you’ve categorized your Facebook Business Page correctly, and taken care to optimize every factor possible so you can maximize your return on investment. (more…)
by Chris Barnard | Jun 19, 2018 | Facebook
Facebook’s News Feed Has Changed…Again
What do the recent News Feed updates mean for local businesses on Facebook?
Same shit, different day.
Really, and not really, depending on the quality & relevance of your Facebook content at present.
This isn’t the first time Facebook has announced changes to its News Feed, and it probably won’t be the last.
But there’s no need for local business owners on Facebook to panic. Adapt yes, panic no.
In the past few months since the announcement by Facebook of its News Feed updates, we’ve noticed little change in member business page engagement metrics – likes, reactions, comments, & shares.
More on that later.
Let’s first explore what changes to the Facebook News Feed business owners can expect to notice, why Facebook is doing it, and what you can do about it in order to continue using Facebook to achieve customer referral, review, retention & reactivation goals. (more…)
by Chris Barnard | Jan 16, 2012 | Facebook, Social Media
From the looks of the local social digital marketing landscape here in Carlsbad, we’re already past the point of San Diego small businesses using Facebook as an inbound marketing component to their overall digital practice marketing plan.
We’ve gone from Facebook to Foursquare at light speed, and we’re still trying to figure out whether or not Google+ will be advantageous. (more…)
by Chris Barnard | Nov 17, 2011 | Mobile Phone Marketing
For some San Diego small businesses out there, location-based digital marketing opportunities like Foursquare represent an easy cost-effective addition to the overall marketing plan.
Some local business owners are already deploying their geo-location identity across multiple location-based environments.
Is Facebook still considered a location-based service to the local brick and mortar business owner? (more…)